Devo’s Freedom of Choice

Posted: March 11, 2016 in Albums, Classic Videos, Electronic, New Wave, Post-Punk, Synthpop
Tags: , , ,

I wasn’t a fan of Devo’s in the early ’80s, probably because my older brother would play “Whip It” nonstop. It wasn’t until seeing the video for “Beautiful World” years later that things changed. I’ve since gone back and listened to their early catalog and count them among one of my favorite bands of the ‘80s. Released in 1980, Freedom of Choice was the band’s third and most successful album, reaching #22 on Billboard’s pop album chart. The album is made up of short, polished synth-infused songs. The 12 tracks clock in at just over 32 minutes. Although “Whip It” put the group on the map, I prefer the lesser-known songs off the LP like the electro “Snowball” and “That’s Pep!,” which sounds kind of like a new wave Hand Jive. In my opinion, the album is one of their best and ranks behind only 1978’s Q: Are We Not Men? A: We Are Devo!.

The video for the title track has the group dressed as aliens singing about how ultimately freedom of choice is not what we want. It also has skateboarders, donuts, and Mark Mothersbaugh in a dog costume.

 

“Girl U Want” has the band performing in front of an audience of 1950s teenyboppers. Just as the video for “Freedom of Choice,” it’s quite a low budget affair and relies heavily on color saturation. I’m pretty sure they used up all their video production money on the video for “Whip It.”

 

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